Hi, I’m
Rebecka

I joined one of Sweden’s largest media agencies as a Social Media Specialist and eventually became Social Media Director, with responsibility for the agency’s continued growth within the channel.

Along the way, I built and led a team of 11 specialists, managed budgets and helped develop the paid social offering while working alongside experts across every media discipline.

Together, we expanded the agency’s paid social portfolio to more than 80 brands, including Klarna, MediaMarkt, McDonald’s, IF, Carlsberg and Orkla.

I joined Sekelskifte to lead its next phase of growth, with responsibility across ecommerce, marketing, brand and digital development.

Over the next few years, I led a 1.5-year migration to Shopify, developed a new visual identity together with an external agency, built a new CRM structure and introduced Influencer Marketing and UGC as scalable growth channels.

The business exceeded its annual growth target of 20%, eventually requiring us to slow marketing investments due to warehouse capacity. Revenue grew by 37% in 2024 and another 31% in 2025, while profit nearly doubled in 2025.